Right for you

I wrote about coaches that pander to their trainees by not nudging them enough to train harder.

The greatest pandering, bordering on manipulation, is by any institution (corporate, government or any group of people trying sell services or products). 

Once they latch on to some simplistic/silly ,messaging that resonates, they lean into quite hard and make no actual effort to educate or inform their users on the consequences or reality of the choice they have made. 

This is understandable. Their job is to make and sell things. Not to tell you what happens on consumption or how it compares with consuming something else. 

Consumption that relies on marketing to tell us what is good for us is broken. Marketing is meant to get your attention. That’s it. 

The ‘is it right for you based on your context or worth the cost’ needs to be answered by you.

Move101

We are a coaching service based out of Madras, India. We coaching online and in-person at our gym in Madras, India. Reach out to us. You can get a sense of our work through our blog. We write about our coaching, equipment design & manufacturing and all things that help or hurt efforts to improve quality of life.