Price is what you pay. Value is what you get.

I’ve given up trying to rationalise why my service is worth it when you compare it against the cost of inactivity and the potential medical bills that follow.

The greatest mistake one can make in fitness and wellness (in my opinion) is to appeal to the rational consumer.

Vanity, performance, lifestyle and having a good time will win over any rational appeal.

So what i try to do is ensure clients have a ball of a time when they come to train. When it comes to nutrition, give them recipes that rival what they normally eat.

Paying you should feel like a no-brainer given how much fun they have working with you.