Douchey business ideas: Protein vadai

Just because you stick feathers in your butt doesn't make you a chicken

Aldo Raine from Inglorious Basterds


Take a old fashioned vada. Dunk it in hot water.

Take some good old curd. Spice it up. Water it down a bit. Blend in a little whey.

Now throw that vada into the curd fortified with whey.

Say things like not fried in palm oil. Make boondi out of millets and fry that stuff in cold pressed oil. Now generously garnish the thayir (curd) vadai.

And now call it a healthy protein-rich and fiber rich dish. You can say it’s got a low GI count too because of fiber. Which is nonsense.

Congrats food entrepreneur. You’ve changed nothing about an inherently calorie-dense, delicious snack that’s fine to consume once in a blue moon. But you’ve convinced people it can be good for them. And you can charge them ten times what you would charge for a regular thayir vadai.